Brander | The Future of Brand-Led Growth

About Brander

Brander is a subsidiary of parent company, LimeHub, a Creative Development Agency in Australia. Brander is the demonstration of LimeHub's commitment to innovation and solving business challenges using technology.

Until now, professional brand development and brand tracking was only available to large and enterprise businesses. Brander democratises the ability for businesses to build strong brands and drive business growth through a brand-led and data-driven strategy.

Visit LimeHub Website

See How it works

FIND OUT MORE

Frequently Asked Questions

What is brand development vs. branding?

Brand development is a strategic approach to framing the perception of a company (or product) to the market. It forms the foundations of a marketing strategy including market positioning, style, tone, promotions, etc. Branding on the other hand is the visual representation of the brand and should be informed by the brand strategy - including colour and shape theory.

Why is Brand Development important?

A strong brand helps consumers (including business decision makers in B2B) make purchasing decisions based on the qualities of a business including price, quality, service, innovation, differentiation, and even values. Conversely, having a weak or inaccurate brand will attract the wrong customers and ultimately impact your bottom line.

Does Brander create logos?

Brander creates brand profiles, not logos. Brand profiles should be used as part of the creative process of branding or rebranding. Our designers at LimeHub will be able to help bring your brand's identity to life.

What is a brand archetype?

Psychologist Carl Jung first coined the term "archetype" in the early 20th century. According to Jung, humans tend to use symbolism to understand their world and identified 12 of the most powerful representative identities (archetypes). In marketing, we use archetypes to create a deeper connection with our audience which helps persuade them to buy our products or services.

Why does the shape of my logo or font matter?

Subconsciously, we draw conclusions from shapes. Circles tend to project a positive emotional message like the unity of communities or relationships. Squares or triangles on the other hand project a stable and structured message. When combined with colour theory, it can have a powerful impact on what is visually communicated to the audience.

Why does colour matter?

Like shape theory, we make subconscious assumptions based on colour. Red can be powerful or dangerous, blue can be tranquil or trustworthy. Colours have meaning in our everyday lives - red means stop, yellow means slow, and green means go! Choosing the right colour in your branding will help your audience to make the right assumptions about your business.

Brands Beyond the Logo

The only Brand Management tool you'll ever need

About Brander

Book Demo

Frequently Asked Questions